San Francisco Mercantile has partnered with San Francisco Heritage to create a new retail experience in the historic Doolan-Larson Building. This iconic intersection of Haight and Ashbury is the heart of our neighborhood and the epicenter of the counterculture movement. Our goal is to create a space that celebrates our history and acts as a "Welcome Center and Counterculture Museum Shop" for the Haight as well as partner with SF Heritage and its mission to preserve and enhance San Francisco's unique architecture and cultural identity.
Shop in person daily from 11 am to 7 pm,
or anytime on our website.
Places of interest
Walk the neighborhood to see the homes where the Grateful Dead, Jimi Hendrix, Janis Joplin and other famous residents lived.
Where to Shop, Eat, Drink and other Business Services
Check out our Haight Ashbury Merchants Association website to get up to date information on the businesses you'll want to visit in our neighborhood.
SF Heritage and the Historic Doolan-Larson Building
The Doolan-Larson Residence and Storefronts, located at the “crossroads of the counterculture” at the corner of Haight and Ashbury. Listed in the National Register of Historic Places.
SF Bike Tours
Each adventure showcases the city’s coolest neighborhoods, essential landmarks like the Golden Gate Bridge, a taste of our incredible food culture, awesome hidden gems, and the absolute best experiences you’ll find from any San Francisco guided bike tour.
Haight Ashbury Walking Tour
Haight Ashbury Flower Power Walking Tour and Psychedelic History Museum invite you to explore!
Haight Street Voice
Our local Neighborhood Magazine, Haight Street Voice. It is our hope to give you local attention with a global perspective, a voice of the people for the people.
Conversation. Creativity. Connection. Community.
San Francisco Mercantile /
Welcome Haight & Ashbury
Word on the street....
If you’re in the bay area, Haight Ashbury is a must-see for music lovers, historians, hippies, whatever! The walking tour can be self guided and it's really nice. The shops are funky and fun, and the neighborhood is overwhelmingly rich in culture.
Delightful store, great staff. I believe it was the owners we were chatting with. Touristy but not tacky Haight Ashbury mementos.
A lot of history, a lot of colorful characters if a bit cliche. Unique shopping experiences. And a vibe that is comforting, familiar and a bit wistful.